Selected Work
SicPama Loyalty
2025
10 min read
How removing membership tiers made a delayed loyalty product shippable in 2.5 months
Loyalty MVP Design · B2C Mobile Ordering · B2B Management Portal
SicPama QR Ordering
2025
5 min read
Reducing cognitive friction in a multi-user checkout flow
Product Design · Checkout & Payment UX · Usability
Mindsight by Nodamen Inc.
2024
8 min read
Designing mindfulness & emotional resilience product from 0 to 1
Product Design · UX Research · AI Mentor Design
Insider
2023 - 2024
10 min read
Solving EdTech retention through behavioral design and gamification
Product Design · UX Research · Gamification Strategy